2025 trends: What to expect this year

• In the world of neutrals, it’s all about the oatmeals — the softer, warmer sister of grey. One step deeper than ivory, but not quite beige, our sometimes solid,  most-of-the-time flecked neutral powerhouse goes with just about everything. Up and down the shade band, we are seeing these warm naturals continue to be important from flax, to caramel, to rich brown to (of course), Pantone’s Color of the Year, Mocha Mousse. 

Accent and statement rugs are anchored in beautiful, rich tones — in place of red, we see clay; instead of purple, a deep plum; saturated mossy greens over cool emerald. Our favorite execution? Solid color with one or two textural, dye-lot twists that creates tonal or textural variety.

Minimal, pared back solids in have been a staple of ours, and we will be doubling down on bringing the best fibers to our line to deliver on understated luxury.

 In the world of pattern, we are seeing more textural, atmospheric designs becoming the go-to for designers. Whether it’s the rug that is so distressed and tonal that it feels almost like a solid, or a modern linework pattern that is so abstracted that it feels more like texture, these chameleon patterns are important by just how easy they are to layer in a room.

On the flipside, we will see solid textures become so oversized and so defined, they will start to have some of the visual effect of pattern - conversation starters that can take center stage, without having to commit to something so graphic or dramatic.

And for those of us with pets and small children (raising my hand)  that don’t want to sacrifice on style with our higher need for performance, 2025 will deliver some much needed innovation. Using the latest in synthetic yarn technology, we will be bringing all of the beautiful look and feel of hand crafted processes to these helpful materials. Just because a rug is made of man-made fibers, doesn’t mean it has to look mass produced.

About the author

Rosa Glenn
Chief Merchandising Officer at Ernesta

Rosa Glenn holds a wealth of experience in the residential rug category. She is a designer-turned-merchant, having worked with both Anthropologie Living and West Elm. Glenn has a BFA in textile design from the Rhode Island School of Design and an MBA from the MIT Sloan School of Management. Her career has centered around solving problems and bringing beautiful products to market.